Entre mídia e comunicação: origens e modalidades de uma dicotomia nos estudos da área

The words “media” and “communication” often appear indistinctly in studies of the area. However, in epistemological terms this relationship may not be obvious. This text proposes that, although taken as synonyms, these expressions reveal an epistemological position, discussed from three aspects: (a) between the notions of media and communication as a study approaches; (b) between academic and market demands in the development of theories and (c) between the word “communication” and its use as a delimiting epistemic operator of Communication. These tensions are conceived from the research references of communication epistemology.