不列颠哥伦比亚省精酿啤酒厂游客的非经济影响:定量分析

IF 1.4 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Analysis Pub Date : 2021-01-01 DOI:10.3727/108354221x16079839951439
Jarrett R. Bachman, J. Hull, Byron Marlowe
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引用次数: 4

摘要

近年来,不列颠哥伦比亚省的精酿啤酒厂数量大幅增长,2017年超过140家。人们对不列颠哥伦比亚省精酿啤酒厂的影响知之甚少,特别是因为它与啤酒厂收入和创造就业机会无关。除了不列颠哥伦比亚省,精酿啤酒行业还没有以一种反映该行业全球增长的方式对非收入影响进行实证研究。旅游体验,如手工酿酒厂提供的旅游体验,对于目的地的韧性、可持续增长和成功正变得越来越重要。本研究的目的是确定谁是精酿啤酒厂的游客,游客和居民的顾客有什么不同,以及精酿啤酒厂对参观啤酒厂的游客有什么影响。2017年夏天,在不列颠哥伦比亚省三个地区的11家精酿啤酒厂进行了一项55项调查。结果发现,游客和常住顾客在自我形象一致性、年龄和旅游团规模方面存在差异,但在性别、教育程度和家庭收入方面没有差异。从旅游的角度来看,研究发现,记忆对啤酒厂和目的地的忠诚度有显著的积极影响。对于游客来说,对于那些更多地参与精酿啤酒的人来说,社会参与与真实性和地方依恋之间存在着很强的联系。与之前葡萄酒行业研究的比较提供了额外的评论。讨论了该领域对精酿啤酒厂、目的地和未来研究的影响。
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Non-Economic Impact of Craft Brewery Visitors In British Columbia: A Quantitative Analysis
The number of craft breweries in British Columbia has grown significantly in recent years, numbering over 140 in 2017. Very little is known about the effects of the craft brewery industry in British Columbia, specifically as it relates to impacts not related to brewery revenue and job creation. Beyond British Columbia, the craft beer industry has not empirically examined nonrevenue impacts in a manner that reflects the global growth of the sector. Tourism experiences, such as those offered by craft breweries, are becoming increasingly important for resilience and sustainable growth and success of destinations. The goal of this research was to determine who visitors to craft breweries are, how tourist and resident patrons differ, and what effects craft breweries have on tourists who visit breweries. A 55-item survey was distributed at 11 craft breweries in three regions in British Columbia during the summer of 2017. Results found differences between tourist and resident patrons in selfimage congruency, age, and travel party size, but no difference in gender, education, or household income. From a tourism standpoint, it was found that memories have a significant, positive impact on loyalty regarding the brewery and the destination. For tourists, strong connections were found between social involvement and both authenticity and place attachment for those who were more socially involved in craft beer. Comparisons to previous research in the wine industry provide additional commentary. Implications for craft breweries, destinations, and future research in this area are discussed.
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来源期刊
Tourism Analysis
Tourism Analysis HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.50
自引率
11.10%
发文量
42
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