Digital job crafting and its positive impact on job performance: The perspective of individual-task-technology fit

: With the booming development of digital economy and digital technology, digital transformation has changed from an "optional" choice for some leading enterprises to a "mandatory" requirement for more enterprises. However, many companies face several problems in the digital transformation process such as slow performance growth and insufficient transformation sustainability. Among possible reasons for these problems, the misfit between employees' digital competencies, digital technologies, and digital job demands (i.e., individual-task-technology misfit) is the main one. Therefore, understanding how employees can proactively change the digital job environment and increase individual-task-technology fit to improve job performance has both theoretical and practical implications. Based on the job crafting research and individual-task-technology fit theory, this project proposes a new concept called digital job crafting and explore the mechanisms for the effect of digital job crafting on employees' job performance. Meanwhile, from the perspectives of colleagues, leaders, and organizational structure, this project will examine digital job crafting support, digital leadership, and organizational formalization as potential boundary conditions of the relationship between digital job crafting and job performance. We intend to test our hypotheses using focus group interviews, case studies, multi-source and multi-wave surveys, and daily diary surveys. This project will contribute to expanding digital job research from a proactive adaptation perspective and initiate new research themes for job crafting research. It also provides theoretical guidance and practical intervention plans for employees to proactively adapt to digital transformation and gain digital intelligence dividends.