Perceptions of the Socioeconomic Impacts of a Women’s Major Sporting Event in Africa

Major sports events have emerged as an important destination development tool for many developing countries in sub-Saharan Africa. This study aimed to assess the socioeconomic impacts of the 2016 Women African Cup of Nations (WAFCON) hosted in Cameroon. Taking the hosting cities (Limbe and Yaounde) as the case study sites, the study utilized a mixed-methods research approach. The data emerged from the 759 questionnaires distributed to the event attendees and 10 interviews with key informants. The study showed the event to have created employment and income generation opportunities in the host cities and have contributed to increased national pride and social cohesion. Also, the study found the event to have played an important role in the advancement of women in sport. However, the research revealed little leveraging of the event’s socioeconomic opportunities for longer gain. The study concludes that female sports events, for destination development and the advancement of women’s sport, is an important but neglected area of focus. The study argues for stronger collaborations and partnerships within tourism and sport stakeholders to ensure the positive advancements of female sports events are sustained.