Aprendizaje interactivo en estudiantes de contabilidad de la carrera de administración de empresas

The technologies of information and communication were introduced years ago and they have gradually revolutionized business systems and they have also reached educational environments, creating a new model of teaching and learning, because they involved changes at the processes, objectives, content and infrastructure of educational institutions that are adapting to the current needs of companies. This article aims accounting teachers of the Business Administration career to have actions that allow their students to encourage the study of the subject. This required to research and to reflect in causes of the high failure rates of students and thus to approach the problem with appropriate methodologies. The methodology used in this article was mixed. The quantitative study was carried out with the application of a survey directed to the students who attended the subjects of Accounting 1 and 2 of the career of Business Administration during the period 47. The qualitative study was carried out with the application of In-depth interviews directed to the teachers of accounting subjects. In both cases the objectives aimed to determine the need for tactics involving the use of new technologies and interactive learning. The results confirm the need to apply interactive learning strategies, which include virtual tutorials, the creation of video tutorials and the use of interactive tools in virtual environments. This is intended to raise motivation of students and decrease failure rates currently evidenced in the career.