Marketing of Services

Economic globalization has ushered in a new service,"global services era." In the increasingly fierce market competition,how to make the customer be a loyal consumer of a product is an important factor in the business survival development.Service marketing as a series of marketing activities adopted in the marketing process in order to fully meet consumer demand under the premise of careful analysis on the consumer demand in a company,has become the leading direction for the enterprises to develop innovative marketing.In carrying out services marketing,it should be a profound understanding of its importance,make full use of personnel management strategy,customer satisfaction strategy and service innovation strategies to promote the services marketing full playing its effectiveness.