Pub Date : 2011-01-01DOI: 10.4324/9780080496405-34
Zhang Xiao
Economic globalization has ushered in a new service,"global services era." In the increasingly fierce market competition,how to make the customer be a loyal consumer of a product is an important factor in the business survival development.Service marketing as a series of marketing activities adopted in the marketing process in order to fully meet consumer demand under the premise of careful analysis on the consumer demand in a company,has become the leading direction for the enterprises to develop innovative marketing.In carrying out services marketing,it should be a profound understanding of its importance,make full use of personnel management strategy,customer satisfaction strategy and service innovation strategies to promote the services marketing full playing its effectiveness.
{"title":"Marketing of Services","authors":"Zhang Xiao","doi":"10.4324/9780080496405-34","DOIUrl":"https://doi.org/10.4324/9780080496405-34","url":null,"abstract":"Economic globalization has ushered in a new service,\"global services era.\" In the increasingly fierce market competition,how to make the customer be a loyal consumer of a product is an important factor in the business survival development.Service marketing as a series of marketing activities adopted in the marketing process in order to fully meet consumer demand under the premise of careful analysis on the consumer demand in a company,has become the leading direction for the enterprises to develop innovative marketing.In carrying out services marketing,it should be a profound understanding of its importance,make full use of personnel management strategy,customer satisfaction strategy and service innovation strategies to promote the services marketing full playing its effectiveness.","PeriodicalId":68601,"journal":{"name":"黄冈职业技术学院学报","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2011-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70563619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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