有关约旦银行客户使用电子银行服务的绩效预期、努力预期和感知有用性影响的数据处理

O. AlQudah, B. Jarah, A. Alshehadeh, Zeyad Almatarneh, M. Soda, Haneen A. Al-Khawaja
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引用次数: 7

摘要

本研究的目的是调查和确定绩效期望、努力期望和感知有用性对约旦银行客户使用电子银行服务的影响。这项研究采用了定量方法,对约旦银行的客户进行了问卷调查。统计数据支持绩效期望、努力期望、感知效用和电子银行服务的使用之间的关联。这意味着这些特征对约旦银行客户的电子银行服务产生了重大影响。绩效期望与使用电子银行服务之间的关联最强,其次是努力期望与使用电子银行服务,感知有用性与使用电子银行服务之间的关联最差。即使是最微弱的联系(感知有用性和电子银行服务的使用)在统计上也是显著的。这些发现还意味着,寻求提高电子银行服务使用率的银行应该集中精力提高消费者对绩效和努力期望的看法,以及感知有用性。
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Data processing related to the impact of performance expectation, effort expectation, and perceived usefulness on the use of electronic banking services for customers of Jordanian banks
The aim of this study was to investigate and identify the influence of performance expectation, effort expectation, and perceived usefulness on the usage of electronic banking services by Jordanian bank customers. The study used a quantitative method, with questionnaires administered to Jordanian bank clients. The statistics support the association between performance expectation, effort expectation, perceived utility, and the usage of electronic banking services. This implies that these characteristics have a major influence on Jordanian bank customers' electronic banking services. The association between performance expectation and use of electronic banking services is the strongest, followed by effort expectation and use of electronic banking services, and the poorest between perceived usefulness and use of electronic banking services. Even the most tenuous association (perceived usefulness and use of electronic banking services) is statistically significant. These findings also imply that banks seeking to boost the usage of electronic banking services should concentrate on improving consumers' perceptions of performance and effort expectations, as well as perceived usefulness.
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来源期刊
CiteScore
5.80
自引率
0.00%
发文量
163
审稿时长
8 weeks
期刊最新文献
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