The acceptance of mobile applications for accommodation booking in Vietnam: Case of gen Z

The development of technology and smart mobile devices such as phones and tablets has changed the behavior of tourists when booking tourism services. Based on the technology acceptance model, this study aims to explore the factors influencing the intention to use mobile applications for accommodation booking among GENZ in Vietnam. The analysis of 218 users revealed that four factors influence the behavior of using mobile applications for booking: performance expectancy, effort expectancy, social influence, and hedonic motivation. In addition to identifying the factors affecting usage intention, this study also proposes implications to assist developers and providers in improving their applications and developing suitable product strategies for the future.