Emad Ali Kasasbeh, Khaled Khalaf Alzureikat, Shaher Falah Alroud, Wasfi Abdul Kareem Alkasassbeh
{"title":"创业营销在约旦商业银行商业智能系统与竞争优势关系中的调节作用","authors":"Emad Ali Kasasbeh, Khaled Khalaf Alzureikat, Shaher Falah Alroud, Wasfi Abdul Kareem Alkasassbeh","doi":"10.5267/j.msl.2020.9.044","DOIUrl":null,"url":null,"abstract":"The paper investigates the Competitive Advantage in the Jordanian Commercial Banks (JCB) and its relationship with the Business Intelligence Systems (BIS) through the moderate influence of the Entrepreneurial Markets. Business Intelligence Systems (BIS), can extract a better knowledge for the performance and future gains for the organization. Therefore, it can pin point the impasse which in turn results in a suitable result for the problem in hand. As a result, the organization success will increase due to the efficiency of management performance. This study explores the Intelligent System (IS) relationship with Competitive Advantage (CA) through monitoring the moderating role of Entrepreneurial Marketing (EM). A survey is implemented for the data collection & analysis with 300 questionnaires, and (PLS) is used for the analyses. The results indicate that BIS was definitely related to Competitive Advantage, and EM moderated the connection between BIS and Competitive Advantage.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"The moderating effect of entrepreneurial marketing in the relationship between business intelligence systems and competitive advantage in Jordanian commercial banks\",\"authors\":\"Emad Ali Kasasbeh, Khaled Khalaf Alzureikat, Shaher Falah Alroud, Wasfi Abdul Kareem Alkasassbeh\",\"doi\":\"10.5267/j.msl.2020.9.044\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper investigates the Competitive Advantage in the Jordanian Commercial Banks (JCB) and its relationship with the Business Intelligence Systems (BIS) through the moderate influence of the Entrepreneurial Markets. Business Intelligence Systems (BIS), can extract a better knowledge for the performance and future gains for the organization. Therefore, it can pin point the impasse which in turn results in a suitable result for the problem in hand. As a result, the organization success will increase due to the efficiency of management performance. This study explores the Intelligent System (IS) relationship with Competitive Advantage (CA) through monitoring the moderating role of Entrepreneurial Marketing (EM). A survey is implemented for the data collection & analysis with 300 questionnaires, and (PLS) is used for the analyses. The results indicate that BIS was definitely related to Competitive Advantage, and EM moderated the connection between BIS and Competitive Advantage.\",\"PeriodicalId\":30205,\"journal\":{\"name\":\"Management Science Letters\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Science Letters\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5267/j.msl.2020.9.044\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Science Letters","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5267/j.msl.2020.9.044","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The moderating effect of entrepreneurial marketing in the relationship between business intelligence systems and competitive advantage in Jordanian commercial banks
The paper investigates the Competitive Advantage in the Jordanian Commercial Banks (JCB) and its relationship with the Business Intelligence Systems (BIS) through the moderate influence of the Entrepreneurial Markets. Business Intelligence Systems (BIS), can extract a better knowledge for the performance and future gains for the organization. Therefore, it can pin point the impasse which in turn results in a suitable result for the problem in hand. As a result, the organization success will increase due to the efficiency of management performance. This study explores the Intelligent System (IS) relationship with Competitive Advantage (CA) through monitoring the moderating role of Entrepreneurial Marketing (EM). A survey is implemented for the data collection & analysis with 300 questionnaires, and (PLS) is used for the analyses. The results indicate that BIS was definitely related to Competitive Advantage, and EM moderated the connection between BIS and Competitive Advantage.
期刊介绍:
Management Science Letters is a peer reviewed, monthly publication dedicated to create a forum for scientists in all over the world who wish to share their experiences and knowledge in the field of management skills in the form of original, high quality and value added articles. The journal''s policy is to perform a peer review on all submitted articles and the papers will be appeared in a form of online on our website as soon as the review result becomes positive. The journal covers both empirical and theoretical aspects of management and gives the chance on sharing knowledge among practitioners. Management Science Letters is dedicated for publishing in the following areas: • Quality Management • Production Management (Scheduling, Production management, etc.) • Total Quality Management (TQM) • Six Sigma • Production Efficiency • Just in Time Inventory • Data Envelopment Analysis • Balanced Score Card • Activity Based Cost (ABC) • Technology Acceptance Model • Marketing planning and Customer Relationship Management • Critical Success Factors • e-learning • Customer satisfaction, Job satisfaction, Job turnover, • Organizational commitment, Employee Commitment • Knowledge Management • Knowledge sharing • Human Resources Management (Employee training, Employee Performance, Work achievements,) • Small and medium-sized enterprises (SMEs) issues and Economic development • Innovation, Creativity, Productivity and Performance • Multi-Criteria Decision Making Applications in Management Science (AHP, BWM, TOPSIS, …) • Education Management, Social development, Public Policy • Tourism Industry, Tourism promotion, Tourism directorates • Business performance and financial performance