第三部分:纺织服装行业工作与发展的新战略

D. Dimitrijević
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引用次数: 0

摘要

纺织和服装工业的现代商业意味着产品的碎片化,随之而来的是全球范围内生产周期的碎片化,而今天,技术和技术创新促进了这一点。公司实体在现代经济中的主导地位意味着每个公司都必须不断地监测变化,以便积极地从事持续产生竞争优势。可以说,今天现代竞争力的基础是质量、灵活性、原材料的存在、自动化程度、组织创新、人力资源和集群业务,而创造力——原创设计、专业化、多样化、技术和技术创新、电子商务和循环经济是在全球市场上保持竞争地位的关键因素。与新的全球规则共存是纺织服装行业工作和发展的现代战略的必然,这需要在提高生产力或产品信誉方面不断投入,使用国际公认的认证方法,推出新的产品线,并通过在不同基础上征服新的细分市场(品牌,网上购物,回收,快时尚等)来扩大市场。需要指出的是,除了上述所有影响纺织服装行业工作和发展的因素(第1、2、3部分)应该成为新战略的组成部分之外,还有其他因素对于纺织服装行业公司的成功和高效的运作、发展和运作可能是重要的,甚至是至关重要的。
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Theses for new strategies of work and development of textile and clothing industry, part 3
The modern business of the textile and clothing industry implies product fragmentation, which is followed by the defragmentation of the production cycle on a global level, which today is facilitated by technical and technological innovations. The dominance of the corporate entity in the modern economy means that every company must constantly monitor changes, in order to actively engage in the continuous generation of competitive advantages. It can be said that the basis of modern competitiveness today is quality, flexibility, the existence of raw materials, degree of automation, organizational innovation, human resources and cluster business, while creativity - original design, specialization, diversification, technical and technological innovation, e-business and circular economy are key factors in maintaining a competitive position in the global market. Coexistence with the new global rules is the inevitability of modern strategies for the work and development of the textile and clothing industry, which requires, among other things, continuous investment in raising productivity or product credibility, using internationally accepted certification methods, launching new product lines and expanding markets by conquering new segments on different basis (branding, online shopping, recycling, fast fashion, etc.). It should be noted that in addition to all the above factors companies (part - 1, 2 and 3) influencing the work and development of textile and clothing industry, which should be an integral part of new strategies, there are other factors that may be important or even crucial for successful and efficient operation, development and operation of textile and clothing industry companies.
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审稿时长
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