在Covid-19大流行的早期阶段,防护口罩中出现了时尚元素:来自社交媒体的证据:第二部分:对Pinterest用户中口罩趋势的调查

Elena Tomovska
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引用次数: 0

摘要

全球Covid - 19大流行在日常着装中引入了一种新物品——防护口罩。在2020年期间,时尚元素悄悄进入了这款主要功能物品的设计中。本研究旨在分析新冠肺炎大流行初期防护口罩的流行趋势。他们使用了社交媒体上戴着防护口罩的照片,因为传统的时尚摄影不足以体现口罩的佩戴。研究表明,Pinterest(一种用于品味发现的社交媒体)上的防护口罩在口罩设计中表现出欢快、幽默和个人创造力。在抗击Covid - 19的斗争中,非药物解决方案的不确定性会持续多久,这引发了一个问题,即时尚是否应该被忽视。在说服人们戴口罩时,时尚是否可以成为立法大棒上的胡萝卜?
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The emergence of fashion elements in protective facemasks during the early stages of Covid-19 pandemic: Evidence from social media: Part II: investigation of facemask trends among Pinterest users
The global Covid 19 pandemic introduced a new item in everyday dress - the protective facemask. During 2020, fashion elements crept in the design of this primarily functional item. This research aims to analyse fashion trends in protective facemasks in the early stages of the Covid 19 pandemic. Photos with protective facemasks on social media were used, as traditional fashion photography underrepresents facemask wearing. The research showed that protective facemasks on Pinterest - a social medium used for taste discovery, showed cheerfulness, humour and individual creativity in facemask design. The uncertainty on how long non-pharmaceutical solutions in the fight against Covid 19 will be in place raises the question if fashion should be ignored. When persuading people to wear facemasks could fashion be the carrot to the stick of legislation?
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