t恤:关于价格范围、功能材料和欧洲生产的概述和评论

B. Mahltig, Giulia Leuchtges, Pauline Holstein
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引用次数: 0

摘要

t恤可能是使用最多、用途最广的布料。在此背景下,实际论文概述了2022年春夏德国市场上提供的不同类型的t恤。本文给出了对t恤广泛价格范围的看法,有或没有声称的功能特性和生态标签。除了对价格和市场特征的看法外,还对材料成分和功能特性进行了调查和报告。具有功能性的t恤甚至可以在低成本市场中找到。然而,通过结合功能性材料、生态标签和“欧洲制造”的声明进行营销,t恤可以以合理的更高价格出售。
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T-shirts: An overview and comments on price range, functional materials and European production
The T-shirt is probable the most used and the most versatile piece of cloth. With this background, the actual paper gives an overview on different types of T-shirts offered on the German market during the spring and summer in year 2022. A view on T-shirts over a broad price range, with- and without claimed functional properties and eco labels is given. Additional to a view on price and marketing features, also the material composition and functional properties are investigated and reported. T-shirts with functional properties can be even found in the low-cost segment. However, by marketing using a combination of functional materials, eco labels and the statement "Made in Europe" T-shirts can be sold for reasonable higher prices.
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发文量
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审稿时长
12 weeks
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