通过网络签订零售协议造成的商标权侵犯

Nikola Milosavljević
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引用次数: 0

摘要

电子商务的全球发展导致了广泛的知识产权侵权行为。本文分析了网络零售合同的定义以及网络零售合同的订立地作为商标侵权可能发生的地区。其次,对电子销售商标的侵权行为进行了概述,并提出了解决办法。最后,笔者在考虑所有市场参与者的利益的基础上,提出了在电子商务中商标保护应采用的方法。
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The violation of the trademark right caused by signing a retail sales agreement over the internet
The global development of electronic commerce is currently leading to extensive intellectual property rights violations. In this paper, the author has analyzed the definition of the internet retail contract and the place where it is concluded, as the possible area where the trademark infringement happens. Furthermore, there is an overview of electronic sales trademark infringements, as well as the solutions attempted. In the end, the author presents his opinion on methods that should be used in order to protect trademarks in electronic commerce, taking into account the interests of all market participants.
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审稿时长
12 weeks
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