Comparative analysis of the views of management students and managers on the importance of creativity for work

Major mean of the paper is to present the importance of creativity as a factor of business performance of managers. In particular, this study aims to assess the research of creativity in particular innovation focused on the development and application of methods for its encouragement and learning. The study draws up the empirical research with the subject related to the extent and flexibility of a psychological characteristic of managers as a significant factor in their business success. The goals were to establish the nature of the relationship between the psychological factors of the business performance of managers and creativity and launching practical activities and actioncy by which we could encourage and develop creativity. The research found that not all components of the creative process are equally important for managers and opened new issues related to examining the direction from which factors make it difficult to express creativity. Additional discussions related to some questions about creativity may be conceived. In order to create a creative work, it is necessary to discover and define problems in situations when others do not see the problem.