Mainstream digitale e altre immagini urbane. Una ricerca empirica nel sito UNESCO di Palermo

The research deepens the role of new technologies in the construction of geographical imaginaries investigating the dimension of the offer related to the cultural heritage of the city of Palermo. The study was conducted using qualitative methods and provided for the application of two research techniques: participant observation and semi-structured interviews. By interpreting the results produced, the contribution aims to highlight the predominance of an urban image, linked to the UNESCO inclusion of the site in the World Heritage List, which is conveyed through new technologies. Developing a reflection on the alternative capacity of new media to dislocate and challenge shared images, the study will also examine the role of technologies in the production of imaginative counter-geographies.