座位升级的航空公司座位定价

Yihua Li , Ahmadreza Mahmoudzadeh , Xiubin Bruce Wang
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引用次数: 1

摘要

定价优化是航空公司盈利的关键。通常,高级客舱的需求低于座位容量,这使得经济舱座位升级成为一种常见做法。航空业的通用程序首先解决高级客舱的收入管理优化,然后确定低客舱升级的剩余座位数量,再加上低客舱座位容量,可以解决低(经济)客舱优化。相比之下,本文开发了将所有客舱容量(包括经济舱和高级舱(商务舱/优先舱))相结合的模型,并同时解决优化问题。模型分别考虑了具有确定性和随机需求的情况。数值试验使用了实际生产数据,表明所提出的模型在实践中优于现有模型。
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Airlines Seat Pricing with Seat Upgrading

Pricing optimization is key to the airlines’ profitability. Oftentimes, the premium cabin demand falls short of the seat capacity, making economy cabin seat upgrading a common practice. The common procedure in the airline industry solves the revenue management optimization for premium cabin first and then to determine the number of seats left for lower cabin upgrading, which together with the lower cabin seat capacity, allows to solve the lower (economy) cabin optimization. In comparison, this paper develops models to combine all the cabin capacities, including economy and premium (business/first), and solve the optimization simultaneously. The models consider cases with deterministic and random demand, respectively. Numerical tests use actual production data and indicate that the proposed models outperform the current ones in practice.

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