Packaging innovation scorecard

Innovation literature shows that the characteristics of a company's innovation processes determine their performance in different areas. In this study, we adopt a general conceptual model from innovation theory and apply it to packaging innovation. This helps identify and describe subprocesses in packaging innovation and how to measure their performance. It also links the packaging innovation process to the cost and climate performance of packaging. Based on the modified model for packaging innovation, the purpose of this paper is to develop and apply a scorecard for assessing the packaging innovation process.