“Sahib Bibi Aur Ghulam”的广告方面-引入精神实体

Purushartha Pub Date : 2019-02-15 DOI:10.21844/PAJMES.V11I2.14627

P. Jha

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引用次数: 0

摘要

本论文以一部著名的印度电影《Sahib Bibi Aur Ghulam》的广告材料为基础，通过一个敏感的例子，描述了一种产品Mohini Sindoor的欺骗性广告。精心编写的广告文案，加上精心策划的广告活动，完全无法达到预期的效果，因此不仅会给消费者带来精神上的痛苦，也会给中介带来精神上的痛苦。本文还提出了莫希尼·辛门广告主体的一种独特的自我规制方式，并进一步将一种新的广告实体化形式——精神实体化引入广告文学。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Advertising Side of ‘Sahib Bibi Aur Ghulam’- Introducing Spiritual Substantiation

The present paper drawn on the advertising material of a famous Hindi motion picture – Sahib Bibi Aur Ghulam, depicts the case of a deceptive advertisement for a product, Mohini Sindoor, through a sensitive example. A carefully written copy of the ad, augmented with a well-planned ad campaign completely fails to deliver the benefits it is supposed to accomplish, and thus leading to a mental agony to not only the consumer but also to an intermediary. The paper also presents a unique way to self-regulation by the advertiser of Mohini Sindoor, and further introduces a novel form of ad substantiation – Spiritual Substantiation, to the advertising literature.

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来源期刊

Purushartha Arts and Humanities-Philosophy

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal ‘Purushartha’ has been started with an objective to focus primarily on: Blending of ancient Indian management thoughts with the modern management principles Business ethics Values Indian spirituality for modern business It is strongly felt that there are many unexplored dimensions and fewer researches have been done on the above subjects. Through this journal an effort has been made to explore those dimensions for enriching the modern management science. It is worth mentioning that our effort through this journal for blending ancient Indian wisdom, ethics, values and spirituality with modern management thoughts primarily derived from West is being appreciated by the academia and industry as well.