Remuneration strategies related to Charles Handy s cultural typology: a case study in a small digital market business in remote work

Goal: This research intends to propose a remuneration system adjusted to remote work conditions in Pandemic context, considering the types of Charles Handy’s Cultural Typology Design/Methodology/Approach: The research developed in this study is qualitative and descriptive. For data collection, a questionnaire elaborated based in a validated protocol was applied to the director and other employees at the company as a Simple Case Study. Results: According to the results, the Person Culture is the one most present at the Organization studied. The authors took into consideration the fact that the Task Culture is also greatly presented in the organizational culture of the company. The results indicate that the company would need to increase the share of variable remuneration in compliance with the more autonomous forms of work organization rules, as the home office way of work. The company also presents a good organizational climate, with a lot of collaboration and trust in the relations between its employees. Limitations of the Investigation: the limitations of the study are related to the fact that it is not possible to generalize the results to other small companies, considering that the organizational culture of the studied company is unique if compared to other companies. Other limitations refer to the fact that the study presents an initial overview of a home office situation at the beginning of the pandemic context, and other considerations can be made later. Practical Implications: The company should seek to increase the variable portion on the payroll of its employees. Because the people that work at the company have great autonomy, working remotely and being able to choose work hours, adopting a system that prioritizes variable portion of the salary is important so that the workers feel motivates to produce more, seeking a higher remuneration. Otherwise, with a good level of fixed remuneration, the workers can become less productive and comfortable Originality/Value: The research contributes to understand the remuneration strategies in new work contexts, especially in terms of the transition from presential work to home office in a digital market business.