{"title":"身体的声音:俄罗斯和英国音乐录影带中的身体大写","authors":"A. M. Pivovarov, D. Tkachuk","doi":"10.1080/19409419.2021.1951112","DOIUrl":null,"url":null,"abstract":"ABSTRACT\n The article presents the results of a comparative visual analysis of popular Russian and British music videos. The sample was based on the most viewed music videos on YouTube in 2019. The authors used the modern interpretation of Bourdieu's theory of capital as a theoretical framework for analysis. Bodily capital is considered as an independent type of capital that has physical, erotic, gender, and aesthetic dimensions. One considers that the capitalization of corporeality in a music video is connected with the plot visualization of the accumulation of bodily capital, i.e. the process of body transformation, by working on its physical features, constructing gender identity, modeling erotic behaviour, and aesthetic attributes of appearance. Moreover, the capitalization of corporeality in the video includes demonstration of obtaining direct or symbolic benefits resulting from the conversion of bodily capital into economic, cultural, or social capital. The crucial features of the capitalization of corporeality in Russian videos are the replication of markers of video characters' social status through body attributes, demonstration of aesthetically idealized bodies, and general irony over corporeality. In the British videos, there is less tongue-in-cheek narrative, especially associated with corporeal attributes; more unified body types are demonstrated.","PeriodicalId":53456,"journal":{"name":"Russian Journal of Communication","volume":"22 1","pages":"267 - 288"},"PeriodicalIF":0.0000,"publicationDate":"2021-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/19409419.2021.1951112","citationCount":"0","resultStr":"{\"title\":\"Bodies’ voices: bodily capitalization in Russian and British music video\",\"authors\":\"A. M. Pivovarov, D. Tkachuk\",\"doi\":\"10.1080/19409419.2021.1951112\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT\\n The article presents the results of a comparative visual analysis of popular Russian and British music videos. The sample was based on the most viewed music videos on YouTube in 2019. The authors used the modern interpretation of Bourdieu's theory of capital as a theoretical framework for analysis. Bodily capital is considered as an independent type of capital that has physical, erotic, gender, and aesthetic dimensions. One considers that the capitalization of corporeality in a music video is connected with the plot visualization of the accumulation of bodily capital, i.e. the process of body transformation, by working on its physical features, constructing gender identity, modeling erotic behaviour, and aesthetic attributes of appearance. Moreover, the capitalization of corporeality in the video includes demonstration of obtaining direct or symbolic benefits resulting from the conversion of bodily capital into economic, cultural, or social capital. The crucial features of the capitalization of corporeality in Russian videos are the replication of markers of video characters' social status through body attributes, demonstration of aesthetically idealized bodies, and general irony over corporeality. In the British videos, there is less tongue-in-cheek narrative, especially associated with corporeal attributes; more unified body types are demonstrated.\",\"PeriodicalId\":53456,\"journal\":{\"name\":\"Russian Journal of Communication\",\"volume\":\"22 1\",\"pages\":\"267 - 288\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-07-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/19409419.2021.1951112\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Russian Journal of Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/19409419.2021.1951112\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Russian Journal of Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/19409419.2021.1951112","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
Bodies’ voices: bodily capitalization in Russian and British music video
ABSTRACT
The article presents the results of a comparative visual analysis of popular Russian and British music videos. The sample was based on the most viewed music videos on YouTube in 2019. The authors used the modern interpretation of Bourdieu's theory of capital as a theoretical framework for analysis. Bodily capital is considered as an independent type of capital that has physical, erotic, gender, and aesthetic dimensions. One considers that the capitalization of corporeality in a music video is connected with the plot visualization of the accumulation of bodily capital, i.e. the process of body transformation, by working on its physical features, constructing gender identity, modeling erotic behaviour, and aesthetic attributes of appearance. Moreover, the capitalization of corporeality in the video includes demonstration of obtaining direct or symbolic benefits resulting from the conversion of bodily capital into economic, cultural, or social capital. The crucial features of the capitalization of corporeality in Russian videos are the replication of markers of video characters' social status through body attributes, demonstration of aesthetically idealized bodies, and general irony over corporeality. In the British videos, there is less tongue-in-cheek narrative, especially associated with corporeal attributes; more unified body types are demonstrated.
期刊介绍:
Russian Journal of Communication (RJC) is an international peer-reviewed academic publication devoted to studies of communication in, with, and about Russia and Russian-speaking communities around the world. RJC welcomes both humanistic and social scientific scholarly approaches to communication, which is broadly construed to include mediated information as well as face-to-face interactions. RJC seeks papers and book reviews on topics including philosophy of communication, traditional and new media, film, literature, rhetoric, journalism, information-communication technologies, cultural practices, organizational and group dynamics, interpersonal communication, communication in instructional contexts, advertising, public relations, political campaigns, legal proceedings, environmental and health matters, and communication policy.