报纸作为斐济橄榄球联盟球迷参与的媒介

J. Dorovolomo, A. Ava
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引用次数: 0

摘要

本研究通过对斐济时报“致编辑信”的分析,旨在揭示球迷对斐济橄榄球联盟(FRU)管理的意见。研究发现,信函写信人的意见在倡导有远见的战略和政策立场方面的重要性,这些立场正在不断被其他工会评估和基准。调查结果还包括与教练和球队选择、奖励制度、有目的的市场营销(尤其是女子橄榄球)以及积极主动的财务环境有关的问题,这些环境旨在提高FRU球队的表现。橄榄球联盟是斐济的国家运动,球迷们一直要求其球队提高和获胜的表现。在里约奥运会上获得一枚金牌是七人制橄榄球球迷的最高愿望。在15岁守则中,随着斐济职业橄榄球运动员数量的增加,球迷们也期望比现在有更高的表现。该研究还发现,关于保留橄榄球风格及其cibi(比赛前的战舞)的争论和争论,都对赋予这支球队商标至关重要。
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The Newspaper as a Vehicle for Fan Participation in Fiji Rugby Union
Through the analysis of “Letters to the Editor” in The Fiji Times, this study aimed to uncover the opinions of fans on the management of Fiji Rugby Union (FRU). The study found the importance of letter writers’ opinions in advocating visionary-driven strategic and policy postures that are continually being assessed and benchmarked with other unions. Findings also encapsulated matters related to coach and team selection, reward systems, purposeful marketing – particularly of women’s rugby – and a proactive financial environment that are focused towards improved FRU team performances. Rugby Union being the national sport of Fiji, fans consistently demand improved and winning performances from its team. A gold medal at the Rio Olympics was the pinnacle of fans’ aspirations in Rugby sevens. In the fifteens code, with increasing numbers of Fijian professional rugby players, fans also expect higher performances than they do now. The study also found the debate and argument about keeping the Fjian flair of rugby and its cibi, the pre-game war dance, both crucial to giving the team its trademark.
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