Mission Impossible: Typologisierung von Radfahrenden - ein Designsoziologischer Ansatz / Mission Impossible: Classifying Types of Cyclists - A Design- Sociological Approach

The promotion of cycling requires targeted measures that can only be designed on the basis of a precise understanding of who cycles, when, how and why. To obtain this information, an interdisciplinary methodology was developed and exemplarily applied in the Salzburg area. The design-sociological investigation includes a survey based on the qualitative insights from expert interviews and creative workshops: The data from over a thousand participants served to identify clusters with distinctive behavioural patterns, which were described and illustrated as “cycling types” and completed by information on their spatial distribution. The four clusters are to be understood as stylised models. The central working hypothesis was that cyclists are a heterogeneous community which can be identified more clearly as such by means of typologisation. Thus, in an application test it was examined whether the types facilitate the understanding of different cycling-related attitudes.