{"title":"谈判文化与金钱:波多黎各企业赞助的政治","authors":"Arlene M. Davila","doi":"10.1080/1070289X.1997.9962583","DOIUrl":null,"url":null,"abstract":"This study discusses the involvement of commercial interests in Puerto Rican cultural politics through an analysis of the corporate sponsorship of grassroots cultural festivals. It examines how corporate funding affects what is included or excluded and recognized as “culturally relevant” in such festivals. By exploring these issues, this article presents a case study of the dual nature of global processes as mediated in a local context where corporate sponsors are helping both to reproduce and challenge dominant standards about national identity.","PeriodicalId":47227,"journal":{"name":"Identities-Global Studies in Culture and Power","volume":"171 1","pages":"71-97"},"PeriodicalIF":1.9000,"publicationDate":"1997-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Negotiating culture and dollars: The politics of corporate sponsorship in Puerto Rico\",\"authors\":\"Arlene M. Davila\",\"doi\":\"10.1080/1070289X.1997.9962583\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study discusses the involvement of commercial interests in Puerto Rican cultural politics through an analysis of the corporate sponsorship of grassroots cultural festivals. It examines how corporate funding affects what is included or excluded and recognized as “culturally relevant” in such festivals. By exploring these issues, this article presents a case study of the dual nature of global processes as mediated in a local context where corporate sponsors are helping both to reproduce and challenge dominant standards about national identity.\",\"PeriodicalId\":47227,\"journal\":{\"name\":\"Identities-Global Studies in Culture and Power\",\"volume\":\"171 1\",\"pages\":\"71-97\"},\"PeriodicalIF\":1.9000,\"publicationDate\":\"1997-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Identities-Global Studies in Culture and Power\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1080/1070289X.1997.9962583\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"CULTURAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Identities-Global Studies in Culture and Power","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/1070289X.1997.9962583","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CULTURAL STUDIES","Score":null,"Total":0}
Negotiating culture and dollars: The politics of corporate sponsorship in Puerto Rico
This study discusses the involvement of commercial interests in Puerto Rican cultural politics through an analysis of the corporate sponsorship of grassroots cultural festivals. It examines how corporate funding affects what is included or excluded and recognized as “culturally relevant” in such festivals. By exploring these issues, this article presents a case study of the dual nature of global processes as mediated in a local context where corporate sponsors are helping both to reproduce and challenge dominant standards about national identity.
期刊介绍:
Identities explores the relationship of racial, ethnic and national identities and power hierarchies within national and global arenas. It examines the collective representations of social, political, economic and cultural boundaries as aspects of processes of domination, struggle and resistance, and it probes the unidentified and unarticulated class structures and gender relations that remain integral to both maintaining and challenging subordination. Identities responds to the paradox of our time: the growth of a global economy and transnational movements of populations produce or perpetuate distinctive cultural practices and differentiated identities.