Use of Expert Systems to identify the right strategy to be used in organizations

Expert systems are computer systems that help the computers to make decisions based on a pre-requisite knowledge database. For a competitive advantage, marketing plays an important role. Environment changes needs to be monitored and necessary changes are to be made in an organization. An efficient knowledge management system is required to acquire, store and retrieve the knowledge when needed (Moradi et al., 2013). When these systems acquire knowledge from several sources rather than from a single source, such systems are knowledge-based systems (Luconi et al., 1986).