{"title":"第一部分:20世纪药品营销的一些历史观点","authors":"Mickey C. Smith","doi":"10.3109/J058V18N01_02","DOIUrl":null,"url":null,"abstract":"ABSTRACTIn Part I, the editor provides a brief look at early developments in the marketing of medicines, describes some of the most important elements in the marketing of medicines in the last half of the twentieth century, and offers some forecasts for pharmaceutical marketing in the twenty-first century.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"114 1","pages":"3-16"},"PeriodicalIF":0.0000,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Part I: Some Historical Perspectives on the Marketing of Medicines in the Twentieth Century\",\"authors\":\"Mickey C. Smith\",\"doi\":\"10.3109/J058V18N01_02\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACTIn Part I, the editor provides a brief look at early developments in the marketing of medicines, describes some of the most important elements in the marketing of medicines in the last half of the twentieth century, and offers some forecasts for pharmaceutical marketing in the twenty-first century.\",\"PeriodicalId\":16734,\"journal\":{\"name\":\"Journal of Pharmaceutical Marketing & Management\",\"volume\":\"114 1\",\"pages\":\"3-16\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2006-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Pharmaceutical Marketing & Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3109/J058V18N01_02\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Pharmaceutical Marketing & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3109/J058V18N01_02","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Part I: Some Historical Perspectives on the Marketing of Medicines in the Twentieth Century
ABSTRACTIn Part I, the editor provides a brief look at early developments in the marketing of medicines, describes some of the most important elements in the marketing of medicines in the last half of the twentieth century, and offers some forecasts for pharmaceutical marketing in the twenty-first century.
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