“销售管理知识的运用与贡献者的识别:JPSSM 1980-1990的分析”述评

L. Chonko
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引用次数: 15

摘要

《个人销售与销售管理杂志》的前任编辑对论文“销售管理知识的利用和贡献者的识别:JPSSM 1980-1990的分析”进行了评论。关于销售和销售管理的知识体系,以及《个人销售和销售管理杂志》在这一知识体系的发展和传播中的作用,我们得出了一些启示。
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Comments on “Utilization of Sales Management Knowledge and Identification of Contributors: An Analysis of JPSSM 1980–1990”
The immediate past editor of the Journal of Personal Selling and Sales Management comments on the paper “Utilization of Sales Management Knowledge and Identification of Contributors: An Analysis of JPSSM 1980–1990.” Several implications are derived pertaining to the body of knowledge on sales and sales management and the role of the Journal of Personal Selling and Sales Management in the development and dissemination of this body of knowledge.
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