The Impact of Immersive Technology on Nature Relatedness and Pro-Environmental Behavior

Those who feel connected to nature tend to be more likely to engage in pro-environmental behavior. How can this connection with nature be created? We examined whether viewing nature-related videos – specifically, the immersiveness of the technological devices used to display these videos – can enhance connection with nature and increase pro-environmental behavior. Participants watched videos of either natural or built environments through a head-mounted display (immersive technology) or a regular computer screen. We predicted that watching a nature video would enhance nature relatedness and pro-environmental behaviors, particularly when presented with immersive technology than with a traditional computer monitor. There was limited support for the hypotheses; watching the nature video significantly enhanced nature relatedness but not pro-environmental behaviors. The type of technology used did not influence the effect of the videos.