基于非市场环境的企业社会责任博弈分析——以电磁辐射污染为例

Hua Cai, An-na Shi
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引用次数: 0

摘要

随着企业在现代社会的快速成长,基于企业层面,我们密切关注非市场环境下的企业社会责任,以及战略管理层面上其他相关的非市场战略模式。在政府管制严格的非市场环境下,通过分析电磁辐射污染主要利益主体之间的博弈,在政府制定标准但不直接参与的情况下,提出用动态博弈树分析策略性企业社会责任和非市场战略。进而提出企业在环境保护方面的社会定位和投资是通过运用非市场战略行为来决定的,而不仅仅是从提升竞争实力和增强产品差异化优势的道德维度来提升企业的社会形象。
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Based On Non-market Environment for the Game Analysis of Corporate Social Responsibility: Pollution of Electromagnetic Radiation as an Example
With the rapid growth of corporate in modern society, based on the enterprise level, we pay close attention to corporate social responsibility in no-market environment, and other related non-market strategy patterns on the level of the strategic management. In no-market environment, such as strict government control, by analyzing of game between main interests about Pollution of Electromagnetic Radiation, under the circumstance of the government making standard but not directly getting involved, we propose to analyze strategic CSR and no-market strategy by dynamic game tree. Furthermore, we propose that the corporate decides the corporate social orientation and invests in environmental protection by applying acts of no-market strategy, not just enhances the social image in more from the moral dimension of promoting competitive strength and enhancing product differentiation advantages.
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