SIDOARJO区菊花市场的消费者偏好

Jurnal Social Economic of Agriculture Pub Date : 2020-12-30 DOI:10.26418/J.SEA.V9I2.43005

S. Hidayat, Silvy Emalia Savitri

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引用次数: 2

摘要

偏好是个人对产品或服务的主观品味。偏好成为一种产品消费水平的决定因素之一，包括大米。大米消费水平也受到消费者收入水平差异的影响。本研究旨在分析Sidoarjo Regency的Krian市场大米消费者的偏好。本研究在Sidoarjo Regency的Krian Market进行，采用非概率抽样的方法，随机抽样50名受访者。分析工具为重要性绩效分析(IPA)。结果表明:无蚤、干净、蓬松程度最高;这意味着消费者对克里安市场的大米青睐，那里的大米没有跳蚤，干净，蓬松。关键词:偏好与大米消费者;

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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PREFERENSI KONSUMEN BERAS DI PASAR KRIAN KABUPATEN SIDOARJO

Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.

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Jurnal Social Economic of Agriculture

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审稿时长

4 weeks