{"title":"星际之旅:Wattpad职业化的性别和代际治理","authors":"Anthony Twarog","doi":"10.1080/15295036.2022.2069279","DOIUrl":null,"url":null,"abstract":"ABSTRACT This article proposes that professionalization services are significant media industry spaces because they are the first access points to industry work for many nonprofessionals. I use business-facing marketing materials from the popular self-publishing platform Wattpad as a case study, drawing on discourse analysis to argue that the platform’s strict guidelines governing which users can professionalize are a response to gendered and generational assumptions within legacy media industries about the commercial value of the data gathered from Wattpad’s predominantly young and female userbase. Weighing Wattpad’s business-facing rhetoric against the platform’s strict governance of professionalization, I argue that the efforts of platforms to promote their users to legacy media industries as exploitable workforces can provide important insights into how and why platforms structure professionalization for their users.","PeriodicalId":47123,"journal":{"name":"Critical Studies in Media Communication","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2022-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Journey to the stars program: the gendered and generational governance of professionalization on Wattpad\",\"authors\":\"Anthony Twarog\",\"doi\":\"10.1080/15295036.2022.2069279\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This article proposes that professionalization services are significant media industry spaces because they are the first access points to industry work for many nonprofessionals. I use business-facing marketing materials from the popular self-publishing platform Wattpad as a case study, drawing on discourse analysis to argue that the platform’s strict guidelines governing which users can professionalize are a response to gendered and generational assumptions within legacy media industries about the commercial value of the data gathered from Wattpad’s predominantly young and female userbase. Weighing Wattpad’s business-facing rhetoric against the platform’s strict governance of professionalization, I argue that the efforts of platforms to promote their users to legacy media industries as exploitable workforces can provide important insights into how and why platforms structure professionalization for their users.\",\"PeriodicalId\":47123,\"journal\":{\"name\":\"Critical Studies in Media Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2022-05-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Critical Studies in Media Communication\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/15295036.2022.2069279\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Media Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15295036.2022.2069279","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
Journey to the stars program: the gendered and generational governance of professionalization on Wattpad
ABSTRACT This article proposes that professionalization services are significant media industry spaces because they are the first access points to industry work for many nonprofessionals. I use business-facing marketing materials from the popular self-publishing platform Wattpad as a case study, drawing on discourse analysis to argue that the platform’s strict guidelines governing which users can professionalize are a response to gendered and generational assumptions within legacy media industries about the commercial value of the data gathered from Wattpad’s predominantly young and female userbase. Weighing Wattpad’s business-facing rhetoric against the platform’s strict governance of professionalization, I argue that the efforts of platforms to promote their users to legacy media industries as exploitable workforces can provide important insights into how and why platforms structure professionalization for their users.
期刊介绍：
Critical Studies in Media Communication (CSMC) is a peer-reviewed publication of the National Communication Association. CSMC publishes original scholarship in mediated and mass communication from a cultural studies and/or critical perspective. It particularly welcomes submissions that enrich debates among various critical traditions, methodological and analytical approaches, and theoretical standpoints. CSMC takes an inclusive view of media and welcomes scholarship on topics such as • media audiences • representations • institutions • digital technologies • social media • gaming • professional practices and ethics • production studies • media history • political economy. CSMC publishes scholarship about media audiences, representations, institutions, technologies, and professional practices. It includes work in history, political economy, critical philosophy, race and feminist theorizing, rhetorical and media criticism, and literary theory. It takes an inclusive view of media, including newspapers, magazines and other forms of print, cable, radio, television, film, and new media technologies such as the Internet.
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