Amal Hayati Ishak, Nur Aliah Mohamad Azman, Siti Khadijah Ab Manan
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Factors That Drive Consumers to Purchase Halal Goods Online
Online purchase is easy and intriguing but often criticized for the risks of misleading attributes from the advertised products, ambiguous ingredients, unclear of halal status, overrated quality, overpricing issues, scams, delayed delivery and other related issues. However, with the limited physical activities due to the Movement Control Order (MCO) during the COVID-19 pandemic, online purchase is gaining popularity. Hence, this study investigates the factors influencing the public to purchase online. Underpinned by the Technology Acceptance Model (TAM) and the marketing mix, four variables are selected for the quantitative survey. The collected data were analyzed using correlation and regression analysis. According to the findings, all variables; convenience, price, trust, and product quality- have a significant relationship with online purchase, with quality being the most influential factor motivating the public to continue purchasing online. The findings indicate that online purchase is captivating and outweighs the probable disappointing risks.
期刊介绍：
Global Journal Al-Thaqafah (GJAT) is a biannual journal, published by Universiti Sultan Azlan Shah (USAS), Perak, MALAYSIA. This journal is purely academic and peer reviewed. It caters to articles, research notes and reports, and book reviews on diverse topics relating to Islam and the Muslims. This journal is intended to provide an avenue for researchers and academics from all persuasions and traditions to share and discuss differing views, new ideas, theories, research outcomes, and socio-cultural and socio-political issues that impact on and directly or indirectly affect the Muslim World with the sole purpose of making this world a better place to live in. GJAT started in 2011 and was later granted the SCOPUS status in March 2014. Since then, GJAT has published numerous articles and materials from international contributors. GJAT welcomes contributions from all: academics, experts, and professionals. All articles submitted must be original, academic, of high scholarly standard, and meet the strict SCOPUS requirements. GJAT prioritizes articles that discuss fundamental issues and are of global relevance and importance, and publishes all articles that fulfill the basic criteria without prejudice (kindly refer to "Submission and Guidelines"). All decisions by GJAT to publish any article are final.
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