2019冠状病毒病后重新开放:增强现实作为吸引游客前往旅游目的地的策略

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM European Journal of Tourism Hospitality and Recreation Pub Date : 2021-12-01 DOI:10.2478/ejthr-2021-0006
M. Franco, Lúıs Soares Mota
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引用次数: 3

摘要

旅游目的地克服和减轻新冠肺炎影响的关键思路在于大流行带来的机遇。本文提出了一种创新的方式来吸引游客到马德拉岛,特别是卡米尼奥Real (CR),辅以增强现实。在开发适合智能手机和平板电脑等移动设备的软件时,有一些重要的考虑因素;可持续旅游发展的价值和效益,以及作为尊重社会距离的教育经验;以及增强现实应用程序中包含的服务。因此,本文提出了一些建议,以评估增强现实作为在访问旅游目的地时展示历史、文化和民族志方面的安全机会的可能性,同时尊重社会距离的限制。
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Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination
Abstract Critical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important considerations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social distancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and ethnographic aspects when visiting a tourist destination, while respecting social-distancing constraints.
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European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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