愿力量与你同在:在可持续发展的世界中，扩大营销研究的范围，成为一种有益的力量

IF 5.1 3区管理学 Q1 BUSINESS Journal of Public Policy & Marketing Pub Date : 2021-04-01 DOI:10.1177/07439156211000741

Martin Mende, Maura L. Scott

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引用次数: 30

摘要

作为《公共政策与营销杂志》(JPP&M)关于变革消费者研究(TCR)特刊的共同编辑，我感到非常荣幸和鼓舞。在这篇社论中，我们旨在提供一些关于TCR运动的背景，并将其定位在一个更广泛的新兴主题中，即在一个更可持续的世界中，“营销是一种向善的力量”。为了实现这一可持续性愿景，我们建议营销学者(更多地)关注联合国的17个可持续发展目标。最后，我们将说明本期特刊中的文章，以及JPP&M的总体工作是如何与这些真正重要的目标直接相关的。

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May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

It has been an honor and inspiration to serve as coeditors for this special issue of the Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research (TCR). In this editorial, we aim to provide some background on the TCR movement and position it within a broader emerging theme that envisions “Marketing as a Force for Good” in a more sustainable world. To operationalize this vision of sustainability, we propose that marketing scholars pay (more) attention to the United Nations’ 17 Sustainable Development Goals. We conclude by illustrating how the articles in this special issue, as well as the work in JPP&M in general, are directly related to these truly essential goals.

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来源期刊

Journal of Public Policy & Marketing BUSINESS-

CiteScore

10.20

自引率

15.40%

发文量

期刊介绍： Journal of Public Policy & Marketing welcomes manuscripts from diverse disciplines to offer a range of perspectives. We encourage submissions from individuals with varied backgrounds, such as marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal prioritizes well-documented, well-reasoned, balanced, and relevant manuscripts, regardless of the author's field of expertise.