{"title":"信息表达也很重要:恐惧呼吁信息的数字和语言表达在促进垃圾分类中的不对称效应","authors":"Xiaodong Yang, Lianshan Zhang","doi":"10.1080/17524032.2022.2151487","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.","PeriodicalId":54205,"journal":{"name":"Environmental Communication-A Journal of Nature and Culture","volume":null,"pages":null},"PeriodicalIF":3.0000,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting\",\"authors\":\"Xiaodong Yang, Lianshan Zhang\",\"doi\":\"10.1080/17524032.2022.2151487\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.\",\"PeriodicalId\":54205,\"journal\":{\"name\":\"Environmental Communication-A Journal of Nature and Culture\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.0000,\"publicationDate\":\"2022-11-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Environmental Communication-A Journal of Nature and Culture\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1080/17524032.2022.2151487\",\"RegionNum\":3,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environmental Communication-A Journal of Nature and Culture","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/17524032.2022.2151487","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
Message Presentation Is of Importance as Well: The Asymmetric Effects of Numeric and Verbal Presentation of Fear Appeal Messages in Promoting Waste Sorting
ABSTRACT This study aimed to investigate the effectiveness of fear appeal messages to promote public engagement with municipal solid waste (MSW) sorting in China using the extended parallel process model (EPPM). By adding information format to the EPPM as guided by the construal-level theory, the study examined whether the interaction effects of threat and efficacy on behavioral intention varied in terms of verbal and numeric information format. The 2 × 2 × 2 factorial experiment revealed a significant main effect for efficacy. The threat, albeit having no significant main effect itself, moderated the effect of efficacy on behavioral intention. Moreover, the significant three-way interaction effect of threat, efficacy, and information format suggested that individuals who received low-threat and high-efficacy messages in numeric format had the highest intention to perform MSW sorting. Findings from this study imply that how messages are presented is of just as much importance as what to communicate to the public when designing environmental campaigns.
期刊介绍:
Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.