COVID-19大流行后的群岛旅游行为

Rahmattullah Harianja, Rifki Rahmanda Putra, Asep Nurul Ajiid Mustofa, Mentari Pratami, Andi Syahputra, Surya Tri Esthi Wira Hutama
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引用次数: 3

摘要

在西爪哇,从2019年到2020年,过去一年的国内游客数量下降了约42.1%。这与疫情对旅游部门的直接影响密不可分。本研究的目的是分析西爪哇省新冠肺炎大流行后国内游客的旅游行为。本研究采用描述性的方法来处理本研究所需的主要数据,即关于游客特征的数据和关于国内游客行为的事实。数据是通过向200名受访者分发问卷收集的,这些受访者是在过去两年中访问过西爪哇摄政/城市的国内游客。数据采用统计描述性分析技术进行处理。本研究从人口统计、职业、性别、教育等几个方面描述了游客的特征,并对旅游活动进行了几个阶段的描述(即梦想阶段、计划阶段、预订阶段、体验阶段和分享阶段)。西爪哇国内游客关于疫情后旅游的旅游行为模式显示出千禧一代和千禧一代游客对清洁、健康和安全的关注程度较高的趋势。西爪哇的旅游利益相关者需要将自然旅游景点作为主要旅游景点,将文化和人工旅游景点作为辅助旅游景点,并为其社区做好疫情后目的地治理的准备。这是为了实现游客的安全旅行,是恢复西爪哇游客访问量的一步。
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PERILAKU BERWISATA WISATAWAN NUSANTARA PASCA PANDEMI COVID-19
In West Java, domestic tourist visits in the past year have decreased by around 42,1% from 2019 to 2020. This isinseparable from the direct impact of the pandemic on the tourism sector. The purpose of this study was toanalyze the travel behavior of domestic tourists after the Covid-19 pandemic in West Java. This study uses adescriptive approach with the primary data needed in this study, namely data on tourist characteristics and factsregarding domestic tourist behavior. Data was collected by distributing questionnaires to 200 respondents whowere domestic tourists who had visited regency/cities in West Java in the last two years. The data wereprocessed by statistical descriptive analysis techniques. The characteristics of tourists in this study are describedin several aspects, namely demographic aspects, occupational aspects, gender aspects, and educational aspects,and also described tourist activities in several phases (namely the dreaming phase, planning phase, bookingphase, experience phase and sharing phase). The pattern of travel behavior of domestic tourists in West Javaconcerning post-pandemic tourism shows a trend that tourists who are millennials and zillennials are veryconcerned about cleanliness, health, and security. Tourism stakeholders in West Java need to make naturaltourist attractions a primary tourist attraction with cultural and artificial tourist attractions as supportingtourist attractions, and prepare their communities for post-pandemic destination governance. This is to realizesafe travel for tourists is a step to restore tourist visits in West Java.
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审稿时长
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