{"title":"Shopee Marketplace的顾客满意度:基于性别的比较","authors":"Dimas Ikbal Prataga, Ignatius Hari Santoso","doi":"10.37715/rme.v6i2.2384","DOIUrl":null,"url":null,"abstract":"This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality","PeriodicalId":52515,"journal":{"name":"World Review of Entrepreneurship, Management and Sustainable Development","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison\",\"authors\":\"Dimas Ikbal Prataga, Ignatius Hari Santoso\",\"doi\":\"10.37715/rme.v6i2.2384\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality\",\"PeriodicalId\":52515,\"journal\":{\"name\":\"World Review of Entrepreneurship, Management and Sustainable Development\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-11-17\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"World Review of Entrepreneurship, Management and Sustainable Development\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.37715/rme.v6i2.2384\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Economics, Econometrics and Finance\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"World Review of Entrepreneurship, Management and Sustainable Development","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37715/rme.v6i2.2384","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Economics, Econometrics and Finance","Score":null,"Total":0}
Customer Satisfaction in Using Shopee Marketplace: Gender based Comparison
This study analyzes the information quality, perceived price, and system quality predictors of Shopee customer satisfaction. Also, in this research, we test gender as a moderator construct. This study used 100 samples. Using Smart PLS version 3, we can find that three latent constructs are significant predictors of Shopee customer satisfaction. However, gender as a moderator cannot have a significant effect. For further research, we suggest the additional construct, such as online review to be tested as a predictor. Keywords: information quality, perceived price, system quality
期刊介绍：
WREMSD is a multidisciplinary refereed journal on issues that will be central to management and sustainable development around the world. The general theme of WREMSD has been very carefully chosen to include business and entrepreneurship management and the challenges these represent in terms of global competitiveness and sustainable development. To achieve competitiveness in business and management, individuals and institutions need essential knowledge on a broad spectrum of concepts and issues that affect business around the world.
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