Influence of Strategy Typology on Innovation

Innovation has prime importance and significant contribution in advancement of humanity as a whole. Its significance cannot be denied by any organization, country, community or any other entity. It’s equally important for public as well as private sectors, developed or developing nations, be it western or oriental. Still, the scholastic attention to study innovation is inclined more towards private sectors in western developed countries. It is attempted here to study issues related to innovation in a different context using primary data. This study attempts to find out relationship between strategy typology and innovation. Study reveals that majority of PSEs have adopted Defender type of strategy and prevalently pursuing Process innovation followed by Market innovation. MANOVA test confirms this relationship between Defender type of strategy and Process innovation. The study also provides an innovation audit of Indian PSEs in manufacturing sector.