日惹学生播客的媒体素数

Arif Ardy Wibowo, Annisa Ishlahtus Shohwah
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引用次数: 0

摘要

视频播客成为一种组合格式的数字内容,将文字、视频和音频组合在一起,使其成为以数字格式分发的内容。播客视频内容的易访问性使得运用媒体素养来保持对视频播客内容中信息的各种含义的批判变得重要。本研究旨在通过视频播客来确定日惹传播科学专业学生的媒体素养水平。本研究使用的方法是描述性定量方法,其概念是测量个体能力框架媒体素养。本研究的样本为Ahmad Dahlan大学、Mercu Buana大学日惹分校和AMIKOM大学日惹分校2019/2020年通信科学专业的在校生,样本总数为368人。本研究显示,日惹传媒科学学生通过视频播客的媒体素养水平处于高水平(高级),技术技能的细节处于高级类别的80%,批判性理解能力处于高级水平的86%。交际能力处于59%的中等水平。这表明日惹传媒学生可以使用非常高的媒体,分析优秀的信息,并通过社交媒体积极参与和交流。
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Literasi Media Melalui Video Podcast pada Kalangan Mahasiswa Yogyakarta
Video podcasts become one of the digital content included in a combination format, combined writing, video, and audio packed so that it becomes content distributed in digital format. The ease of accessibility of podcast video content makes it important to apply media literacy to remain critical of the message's various meanings in the content in the video podcast. This study aims to determine the level of media literacy through video podcasts among students of Communication Sciences Yogyakarta. The method used in this study is a descriptive quantitative method with the concept of measuring individual competence framework media literacy. Samples from this study were active students of Communication Sciences in 2019/2020 at Ahmad Dahlan University, Mercu Buana University Yogyakarta, and AMIKOM University Yogyakarta, with a total sample of 368 respondents. This study showed that the level of media literacy through video podcasts among students of Communication Science Yogyakarta is at a high level (advanced) with details of technical skills are in the advanced category of 80%, critical understanding ability at the advanced level of 86%. Communicative abilities are at the medium level of 59%. This shows that Yogyakarta communication students can use very high media, analyze excellent information, and participate and communicate actively through social media.
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