2020年新西兰大选中的性别、政党和表现:与杰辛达和朱迪思在Facebook上的政治活动

IF 2.3 1区文学 Q1 COMMUNICATION Media, Culture & Society Pub Date : 2022-10-15 DOI:10.1177/01634437221127366

K. Ross, Susan Fountaine, M. Comrie

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引用次数: 0

摘要

新西兰2020年大选的竞选活动不同寻常，尽管并非史无前例，但女性同时担任总理(工党的杰辛达·阿德恩)和反对党领袖(国家党的朱迪思·柯林斯)。为了探索性别、党派和风格在他们的社交媒体定位中的交叉程度，我们分析了两位政党领导人在Facebook公开页面上发布的所有帖子。我们发现了数量上的差异(帖子的频率和组成、主要话题和政策问题、观众的反应)和质量上的差异(语气、呈现风格)，但重要的是，我们的研究表明，两名女性都没有以规范的刻板方式“表现”性别。

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Gender, party and performance in the 2020 New Zealand general election: politicking on Facebook with Jacinda and Judith

New Zealand’s 2020 General Election campaign was unusual, though not unprecedented, in featuring women as both Prime Minister (Jacinda Ardern, Labour) and Leader of the Opposition (Judith Collins, National). To explore the extent to which gender, party and style intersected in their social media positioning, we analysed all posts made on the two Party Leaders’ public Facebook pages. We found both quantitative (post frequency and composition, main topic and policy issues, audience reactions) and qualitative differences (tone, presentational style) but importantly, our research suggests that neither woman ‘performed’ gender in normatively stereotypical ways.

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来源期刊

Media, Culture & Society Multiple-

CiteScore

6.40

自引率

12.10%

发文量

101

期刊介绍： Media, Culture & Society provides a major international forum for the presentation of research and discussion concerning the media, including the newer information and communication technologies, within their political, economic, cultural and historical contexts. It regularly engages with a wider range of issues in cultural and social analysis. Its focus is on substantive topics and on critique and innovation in theory and method. An interdisciplinary journal, it welcomes contributions in any relevant areas and from a worldwide authorship.