Remapping spatiality in contemporary East Asian media engagement: reevaluating China’s Got Talent

Over the past decade, production in China’s television sector have reshaped media cultures across the country as well as the geocultural region of East Asia. Through analysis of licensed reality television programs such as China’s Got Talent, this paper examines transnational television formats and their circulation and replication in contemporary China, challenging the traditional concept that television format trade falls within a West-Rest narrative. While highlighting the cultural and media phenomena of interactive ‘glocalization’ of cultural products, this paper calls for de-westernization in approaching Chinese and East Asian media studies. It does so by pointing out unique imitating and adaptive practices of Chinese unscripted television programs, which serve as case studies to the existing literature of television business and cultures. The practice of licensing formats provides a unique perspective into analyzing China’s media strategies in a globalized industry and reviewing the current scholarship on media globalization. With a comparative analysis, the paper attempts to reconceptualize the spatiality of East Asian media production and consumption. I also include my observations while working on the production teams for these programs.