世界汽车市场与日本企业战略

Hiroyuki Matsuoka
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摘要

在世界汽车市场上,排名前三的公司是大众(Volkswagen)、雷诺-日产-三菱、丰田。在一些选定的国家和地区,中国、英国、意大利、澳大利亚、德国、土耳其、俄罗斯、瑞典、美国、巴西、阿联酋、日本、越南和泰国的竞争力更强。然而,情况有所不同。从垄断市场国家和地区来看,沙特阿拉伯、台湾、韩国、马来西亚、法国、印度、巴基斯坦,特别是日本对台湾、印度、巴基斯坦的影响非常大。但在韩国和法国,本土企业的品牌占据了市场。在日本国内市场,整体形势是竞争激烈的。几乎所有在日本制造的汽车都是日本品牌。从现在开始,我们必须注意到电动汽车(EV)和其他新技术的发展,如自动驾驶和联网汽车。这是因为它们将对日本的汽车工业和市场产生很大的影响。目前,日本汽车产业为了追求规模效益和经济性,将整合为本田、丰田、雷诺-日产-三菱三大集团。因此,我会关注全球范围内电动汽车等新技术的发展以及汽车公司集团的重组。
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Auto Markets in the World and Strategy of Japan’s Companies
In the world auto market, top three companies are VW(Volkswagen), Runault-Nissan-Mistubishi, and Toyota. About some selected countries and areas, China, England, Italy, Australia, Germany, Turkey, Russia, Sweden, USA, Brazil, UAE, Japan, Vietnam and Thailand are more competitive. However, the situation is different. Seeing monopolistic market countries and areas, Saudi Arabia, Taiwan, Korea, Malaysia, France, India, and Pakistan, in particular, the influence of Japan to Taiwan, India, and Pakistan is very big. But in Korea and France, their own companies’ brands occupy the market. In Japan domestic market, the overall situation is competitive. Almost all vehicles made in Japan are Japanese brand. From now on, we have to note the development of electric vehicle (EV) and other new technologies such as automatic driving and connected car. That is because they will give a great impact on the auto industry and market of Japan. Now Japan’s auto industry is going to be consolidated into three groups, Honda, Toyota group, and Renault-Nissan-Mitsubishi group for seeking the scale merit of economy. Therefore, I will pay attention to the worldwide development of EV and other new technologies and the reorganization of auto companies groups.
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审稿时长
24 weeks
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