Global digitalization and linguistic aesthetics

The digital civilization dictates new formats of aesthetic parameters of narrative and communication. In a publicistic way, the article discusses the problem of correlations between digitalization and linguistic aesthetics. Emphasis is placed on the negative consequences of current global trends in the field of artificial intelligence. The paper offers one of the ways to solve the problem in question considering the philological and aesthetic impact on the language thinking of the individual in order to form a harmoniously developed linguistic personality. In this case, the linguo-aesthetic parameters of texts are inexhaustible material for innovative research. Linguistic aesthetics is an integral part of national culture, in particular, linguistic culture. In the collective consciousness of speakers of the national language, the aesthetic aspect of the text generates a linguo-aesthetic image of the world peculiar to each linguistic community. The article considers some aspects of aesthetic communication and the literary image of the world with regard to the discursive factors of artistic texts. The working hypothesis is that the linguo-aesthetics of the French language have a high degree of linguocultural activity in the modern French national discourse and, accordingly, in the linguistic image of the world. The prospects of the research on the linguo-aesthetics of creativity and conceptual image of the world are outlined.