Sustainable Development of the Industrial Region based on Competitive Advantages Related to Unique Resources: Tourism Aspect

The academic paper aims to explore the possibility of industrial region development reorienting based on alternative terms using unique resources. The primary purposes of the study are to analyse the availability, status, and level of competition and competitive advantages in the market of unique resources. The main methods applied in the article are analysis and, in particular, SWOT analysis, comparison, and generalisation, which have been used to achieve the aim and primary purposes outlined. The study’s main findings confirm that the industrial region’s essential unique resources could be multifaceted tourist resources, particularly geographical location, favourable climate, historical or other attractiveness, environmental friendliness, safety, and more. Based on the concept of the national diamond of M. Porter, possible unique tourist resources, which are the development factors of the market of tourist services in a typical industrial region, have been identified. Based on the concept of driving forces, favourable factors influencing the development of the region’s market of tourist services in the postwar period, such as shifting consumer preferences, innovation promotion technics, etc., have been established in the study. The results of the study suggest that unique resources belonging to the strengths of the industrial region in combination with other strengths can reinforce regional development opportunities and reduce the weaknesses.