A Moderate Manifesto: Mormon Feminism, Agency, and Internet Blogging

ABSTRACT The recent excommunication of Utah feminist-activist Kate Kelly demonstrates the precariousness of activism within the Church of Jesus Christ of Latter-day Saints (LDS/Mormon). This article performs a textual analysis of a popular blog post written by an influential LDS employee, women’s activist, and blogger: Neylan McBaine. I argue that McBaine’s separation of doctrine from culture and her use of strategic ambiguity construct an effective argument applicable to a broad range of Mormon readers and leaders. The technological affordances of Internet blogging are also considered, in particular, how such affordances enable McBaine to embody her Manifesto by linking it to her personal and professional life, establishing her ethos as a mediator of differing women’s voices, offering a promising path to positive policy and cultural change for Mormon women. This analysis demonstrates the utility of calls to unity in light of increasing tensions surrounding Mormon women’s visibility, decision-making, and priesthood ordination.