社会营销营销策略在幼儿中传播秩序教育

Sri Herwindya Baskara Wijaya, Eka Nada Shofa Alkhajar, Mahfud Anshori, Dwi Tiyanto, Aryanto Budhy Sulihyantoro, Deniawan Tommy Candra Wijaya, Ina Primasari, Henricus Hans Setyawan Prabowo
{"title":"社会营销营销策略在幼儿中传播秩序教育","authors":"Sri Herwindya Baskara Wijaya, Eka Nada Shofa Alkhajar, Mahfud Anshori, Dwi Tiyanto, Aryanto Budhy Sulihyantoro, Deniawan Tommy Candra Wijaya, Ina Primasari, Henricus Hans Setyawan Prabowo","doi":"10.36456/wahana.v73i2.4507","DOIUrl":null,"url":null,"abstract":"The problem of underage driving has now become a serious social problem in Indonesia. As a result, there are many accidents that should not have happened. Therefore, traffic education is very important to be done from an early age. This study aims to examine the offline social marketing communication strategies for traffic education carried out by the Klaten Resort Police Traffic Unit. The results of the study found that there were two main strategies in communicating traffic education, i.e.: direct communication and group communication. These two strategies are implemented both for children as educational targets and for the manager of the BERSINAR Traffic Education Park as facilitators. This research also confirmed the importance of traffic education for children at a very early age.","PeriodicalId":52889,"journal":{"name":"Wahana Sekolah Dasar","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Strategi Komunikasi Pemasaran Sosial Pendidikan Tertib Berlalu Lintas pada Kalangan Anak Usia Dini\",\"authors\":\"Sri Herwindya Baskara Wijaya, Eka Nada Shofa Alkhajar, Mahfud Anshori, Dwi Tiyanto, Aryanto Budhy Sulihyantoro, Deniawan Tommy Candra Wijaya, Ina Primasari, Henricus Hans Setyawan Prabowo\",\"doi\":\"10.36456/wahana.v73i2.4507\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The problem of underage driving has now become a serious social problem in Indonesia. As a result, there are many accidents that should not have happened. Therefore, traffic education is very important to be done from an early age. This study aims to examine the offline social marketing communication strategies for traffic education carried out by the Klaten Resort Police Traffic Unit. The results of the study found that there were two main strategies in communicating traffic education, i.e.: direct communication and group communication. These two strategies are implemented both for children as educational targets and for the manager of the BERSINAR Traffic Education Park as facilitators. This research also confirmed the importance of traffic education for children at a very early age.\",\"PeriodicalId\":52889,\"journal\":{\"name\":\"Wahana Sekolah Dasar\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Wahana Sekolah Dasar\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.36456/wahana.v73i2.4507\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Wahana Sekolah Dasar","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36456/wahana.v73i2.4507","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1

摘要

在印尼,未成年人驾驶已经成为一个严重的社会问题。因此,发生了许多本不应该发生的事故。因此,从小就进行交通教育是非常重要的。本研究旨在探讨克拉滕度假区警察交通分队实施交通教育的线下社会营销传播策略。研究结果发现,交通教育的传播策略主要有两种,即直接传播和群体传播。这两种策略既针对儿童作为教育目标,也针对BERSINAR交通教育园区的管理者作为促进者实施。这项研究也证实了在儿童很小的时候进行交通教育的重要性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Strategi Komunikasi Pemasaran Sosial Pendidikan Tertib Berlalu Lintas pada Kalangan Anak Usia Dini
The problem of underage driving has now become a serious social problem in Indonesia. As a result, there are many accidents that should not have happened. Therefore, traffic education is very important to be done from an early age. This study aims to examine the offline social marketing communication strategies for traffic education carried out by the Klaten Resort Police Traffic Unit. The results of the study found that there were two main strategies in communicating traffic education, i.e.: direct communication and group communication. These two strategies are implemented both for children as educational targets and for the manager of the BERSINAR Traffic Education Park as facilitators. This research also confirmed the importance of traffic education for children at a very early age.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
自引率
0.00%
发文量
11
审稿时长
8 weeks
期刊最新文献
ANALISIS PENTINGNYA ASESMEN IPA BERBASIS SOAL HOTS QUIZIZZ BAGI SISWA KELAS V DI SEKOLAH DASAR Development of Powtoon-Assisted Audiovisual Media in Mathematics to Improve Understanding of Elementary School Students Strategi Penanganan Banjir Dengan Pendekatan Perencanaan Water Sensitive Urban Design (WSUD) Hubungan Pemberdayaan dan Kepuasan Terhadap Kinerja Karyawan di Lingkungan Kabupaten Majalengka IMPROVING ABILITY TO KNOW THE CONCEPTS OF EARLY CHILDREN'S PATTERNS THROUGH DIFFERENTIATE LEARNING
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1