Data Sharing Privacy Metrics Model Based on Information Entropy and Group Privacy Preference

With the development of the mobile internet, service providers obtain data and resources through a large number of terminal user devices. They use private data for business empowerment, which improves the user experience while causing users’ privacy disclosure. Current research ignores the impact of disclosing user non-sensitive attributes under a single scenario of data sharing and lacks consideration of users’ privacy preferences. This paper constructs a data-sharing privacy metrics model based on information entropy and group privacy preferences. Use information theory to model the correlation of the privacy metrics problem, the improved entropy weight algorithm to measure the overall privacy of the data, and the analytic hierarchy process to correct user privacy preferences. Experiments show that this privacy metrics model can better quantify data privacy than conventional methods, provide a reliable evaluation mechanism for privacy security in data sharing and publishing scenarios, and help to enhance data privacy protection.