不再维持现状!语境化的“创业即解放”框架下加拿大网络连续剧创作者的创业动机

Emilia Zboralska
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引用次数: 7

摘要

宽带互联网的日益普及和新的在线视频功能和平台的迅速崛起正在改变全球传统电视的生态,并重构其经济、政治、文化和规范。加拿大电视行业是一个特别有趣的研究案例,因为它受到高度监管,公认缺乏广泛和持续的批评和经济成功,而且靠近世界上最强大的文化生产国美国。通过深入采访41位活跃于脚本化、web优先内容制作的创作者和高管,本文探讨了选择进入这个动荡空间的个人的动机。为了响应学者们对更情境化的创业研究的呼吁,本文采用了Rindova、Barry和Ketchen(2009)的“情境化”版本的“创业作为解放”框架,以更好地捕捉加拿大网络生产的“原因”和“谁”。本文展示了加拿大网络创作者参与网络优先制作的动机如何被视为一种变革的努力,这种努力直接回应了加拿大电视系统中根深蒂固的问题结构,以及更普遍地嵌入电视形式中的主导规范、范式和模式。这篇文章强调了定性的、情境化的创业研究方法的价值,通过证明这些方法不仅可以揭示企业家行为者的生活现实,还可以揭示他们动机的起源,这些见解可以用于更有意义的信息和塑造政策设计,从而揭示经常被忽视的重要细节。
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No More Status Quo! Canadian Web-Series Creators’ Entrepreneurial Motives Through a Contextualized “Entrepreneuring As Emancipation” Framework
ABSTRACT The increasing ubiquity of broadband Internet and the rapid rise and uptake of new online video capabilities and platforms are transforming the ecology of traditional television across the globe, and restructuring its economics, politics, culture, and norms. The Canadian television sector presents a particularly interesting case study given its highly regulated dimensions, acknowledged absence of widespread and consistent critical and economic success, and proximity to the world’s most formidable cultural producer, the United States. Through in-depth interviews with 41 creators and executives active in the production of scripted, Web-first content, this article explores the motives of individuals who choose to enter this turbulent space. Responding to the call by scholars for a more contextualized entrepreneurship studies, the article employs a “contextualized” version of Rindova, Barry, and Ketchen’s (2009) “entrepreneuring as emancipation” framework to better capture the “why” and “who” of production for the Web in Canada. The article demonstrates how Canadian Web creators’ motives to engage in Web-first production can be seen as change-making efforts that directly respond to the problematic structures entrenched in the Canadian television system, and to the dominant norms, paradigms, and patterns embedded in the form of television more generally. The article underlines the value of qualitative, contextualized approaches to entrepreneurship studies by demonstrating that such approaches can reveal often overlooked important details about not only the lived realities of entrepreneurial actors but also the origins of their motives—insights which can be used to more meaningfully inform and shape policy design.
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CiteScore
3.10
自引率
5.30%
发文量
12
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