Pub Date : 2023-10-23DOI: 10.1080/14241277.2023.2272864
Agnieszka Orankiewicz, Aleksandra Bartosiewicz, Adam Kucharski
ABSTRACTThe film industry can be a high-profit business, but it also comes with high financial risk. Since film production requires large investments, producers and investors are looking for clues on how to predict a film’s financial success. This study identifies the relationship between two potential funding sources and a film’s box office score. We compile a variety of data and analyses to increase the value of information in the decision-making process. Our main contribution is to define the relationship between the source of financing for the production (public subsidies and international co-production) and the success of the film. The research shows that while the diversity of sources may have an impact on the size of the budget, not necessarily on the box office of the film. Moreover, comedy was the only genre to significantly affect the box office revenues. Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available from the Authors upon reasonable request.Ethical statementThe Authors declare that the article complies with Ethical Standards of the Journal.Additional informationFundingThe author(s) reported there is no funding associated with the work featured in this article.
{"title":"How the Financing Source Affects a Film’s Box Office. The Value of Subsidies and International Co-Production on the Polish Market","authors":"Agnieszka Orankiewicz, Aleksandra Bartosiewicz, Adam Kucharski","doi":"10.1080/14241277.2023.2272864","DOIUrl":"https://doi.org/10.1080/14241277.2023.2272864","url":null,"abstract":"ABSTRACTThe film industry can be a high-profit business, but it also comes with high financial risk. Since film production requires large investments, producers and investors are looking for clues on how to predict a film’s financial success. This study identifies the relationship between two potential funding sources and a film’s box office score. We compile a variety of data and analyses to increase the value of information in the decision-making process. Our main contribution is to define the relationship between the source of financing for the production (public subsidies and international co-production) and the success of the film. The research shows that while the diversity of sources may have an impact on the size of the budget, not necessarily on the box office of the film. Moreover, comedy was the only genre to significantly affect the box office revenues. Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementThe data that support the findings of this study are available from the Authors upon reasonable request.Ethical statementThe Authors declare that the article complies with Ethical Standards of the Journal.Additional informationFundingThe author(s) reported there is no funding associated with the work featured in this article.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135367228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-27DOI: 10.1080/14241277.2023.2204528
Miao Guo, Fu-Shing Sun
{"title":"Local Television News on Instagram: Exploring the Effects of News Values and Post Features on Audience Engagement","authors":"Miao Guo, Fu-Shing Sun","doi":"10.1080/14241277.2023.2204528","DOIUrl":"https://doi.org/10.1080/14241277.2023.2204528","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77110511","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-02DOI: 10.1080/14241277.2023.2180716
Galung Triko, Pera Nurfathiyah
{"title":"Innovations of China’s Mainstream Media Convergence","authors":"Galung Triko, Pera Nurfathiyah","doi":"10.1080/14241277.2023.2180716","DOIUrl":"https://doi.org/10.1080/14241277.2023.2180716","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85158214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-02DOI: 10.1080/14241277.2023.2183501
Barira Bakhtawar, Faiza Latif, P. Murschetz, Asif Kamal
ABSTRACT The study investigates competitive distinctiveness by measuring niches in the content available on websites of traditional AM/FM and Digital-only audio media which is currently addressed by very few studies. Guided by Dimmick’s Niche Theory, we niche-analyze content categories on audio media websites (N = 72) in Pakistan by computing breadth, overlap, and competitive superiority. Drawing on data collected through content analysis for the period of June 2021 to July 2021, we found that Digital-only audio websites dominate in terms of niche breadth and competitive superiority in all content categories except news and information as compared to AM/FM websites. Digital-only audio websites have occupied the niche in the Entertainment content category. Higher niche overlap was observed in the news and information category, weakening the players’ competitive distinctiveness.
{"title":"Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on Websites","authors":"Barira Bakhtawar, Faiza Latif, P. Murschetz, Asif Kamal","doi":"10.1080/14241277.2023.2183501","DOIUrl":"https://doi.org/10.1080/14241277.2023.2183501","url":null,"abstract":"ABSTRACT The study investigates competitive distinctiveness by measuring niches in the content available on websites of traditional AM/FM and Digital-only audio media which is currently addressed by very few studies. Guided by Dimmick’s Niche Theory, we niche-analyze content categories on audio media websites (N = 72) in Pakistan by computing breadth, overlap, and competitive superiority. Drawing on data collected through content analysis for the period of June 2021 to July 2021, we found that Digital-only audio websites dominate in terms of niche breadth and competitive superiority in all content categories except news and information as compared to AM/FM websites. Digital-only audio websites have occupied the niche in the Entertainment content category. Higher niche overlap was observed in the news and information category, weakening the players’ competitive distinctiveness.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84639938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-02DOI: 10.1080/14241277.2023.2181812
Si-Huan Wang, Yoonhyuk Jung
ABSTRACT Over-the-top (OTT) services are the main avenue for audiences to consume foreign content; therefore, companies use foreign content as a weapon to compete for local market share. Employing an analytic hierarchy process (AHP) in a survey of 14 OTT-content-related incumbents, this study prioritized the decisive factors in domestic OTT platforms’ choice of foreign content in South Korea. The results revealed that using differentiated foreign content for competition with other domestic services is a top priority, while content with proven domestic marketability to satisfy audience demand follows behind. Finally, this study gives insights into OTT platforms’ foreign content strategy.
OTT (Over-the-top)服务是观众消费外国内容的主要渠道;因此，公司将外国内容作为争夺本地市场份额的武器。本研究采用层次分析法(AHP)对14家OTT内容相关企业进行调查，对韩国国内OTT平台选择国外内容的决定性因素进行了排序。结果显示，利用差异化的外国内容与其他国内服务竞争是当务之急，而证明国内适销对路、满足观众需求的内容紧随其后。最后，本文对OTT平台的海外内容战略进行了分析。
{"title":"Influential Factors in Domestic OTT Platforms’ Choice of Foreign Content in South Korea","authors":"Si-Huan Wang, Yoonhyuk Jung","doi":"10.1080/14241277.2023.2181812","DOIUrl":"https://doi.org/10.1080/14241277.2023.2181812","url":null,"abstract":"ABSTRACT Over-the-top (OTT) services are the main avenue for audiences to consume foreign content; therefore, companies use foreign content as a weapon to compete for local market share. Employing an analytic hierarchy process (AHP) in a survey of 14 OTT-content-related incumbents, this study prioritized the decisive factors in domestic OTT platforms’ choice of foreign content in South Korea. The results revealed that using differentiated foreign content for competition with other domestic services is a top priority, while content with proven domestic marketability to satisfy audience demand follows behind. Finally, this study gives insights into OTT platforms’ foreign content strategy.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88438106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-02DOI: 10.1080/14241277.2023.2181811
Luis Sangil, F. Pérez-Latre, M. Goyanes
ABSTRACT This article explores the relationship between the transformation of the digital culture of legacy newspapers and the implementation of paywalls. Its premise is the relevance of an organizational culture based on risk adoption and adaptability, as well as the correlation between the success of payment models and market conditions. This article aims to contribute to the understanding of management decisions in the stages of digital transformation. The leading Spanish newspaper in the digital market, El Mundo, serves as a case study. Findings suggest that charging for content is a factor that decisively contributes to changing the digital culture of executives.
{"title":"Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo","authors":"Luis Sangil, F. Pérez-Latre, M. Goyanes","doi":"10.1080/14241277.2023.2181811","DOIUrl":"https://doi.org/10.1080/14241277.2023.2181811","url":null,"abstract":"ABSTRACT This article explores the relationship between the transformation of the digital culture of legacy newspapers and the implementation of paywalls. Its premise is the relevance of an organizational culture based on risk adoption and adaptability, as well as the correlation between the success of payment models and market conditions. This article aims to contribute to the understanding of management decisions in the stages of digital transformation. The leading Spanish newspaper in the digital market, El Mundo, serves as a case study. Findings suggest that charging for content is a factor that decisively contributes to changing the digital culture of executives.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-10-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87934247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-03DOI: 10.1080/14241277.2022.2130325
Magdalena Ciepluch, Uwe Eisenbeis
ABSTRACT Technological innovations have always shaped the development of media innovations. Emerging technologies enable the further development of media business models as they provide companies with potential competitive advantages. Hence, we anticipate that the adoption of emerging technologies in the media industry is both likely and implemented with foresight. This study examines the external strategic technology adoption behavior of media conglomerates by creating planning horizon profiles and technology investment profiles. Based on a detailed review of the literature on strategic planning, first, we discuss the situational factors that influence the planning horizon of media companies. Second, we evaluate in which emerging technologies and with which planning horizon media conglomerates strategically invest and third, we analyze the composition of the situational factors that characterize the specific technology investment profiles. By using the technology investment profiles, it is possible to take a closer look at the situational factors of investors and acquirers. Looking at all investment activities from 2000 to 2019, technology-related investment activities of the 100 largest media conglomerates are comparatively frequent. Media conglomerates have a high degree of technological diversity: The investments are diverse and relate to 36 out of 39 analyzed emerging technologies. As for the planning horizon, media conglomerates – both technology-driven media conglomerates and legacy media – invest particularly far into the future. Acquisitions are only made when success is in sight. The focus on mid- and long-term planning horizons and the proportion of acquisition and investment suggest that these are part of the diversification strategy of media conglomerates. Due to the composition of its profile, Biotechnology stands out in comparison to all other technologies: it can be assumed that these are new-generation media conglomerates investing in Biotechnology.
{"title":"The Relevance of Emerging Technologies for Media Conglomerates. A Question of the Planning Horizon of Technology Investment Activities","authors":"Magdalena Ciepluch, Uwe Eisenbeis","doi":"10.1080/14241277.2022.2130325","DOIUrl":"https://doi.org/10.1080/14241277.2022.2130325","url":null,"abstract":"ABSTRACT Technological innovations have always shaped the development of media innovations. Emerging technologies enable the further development of media business models as they provide companies with potential competitive advantages. Hence, we anticipate that the adoption of emerging technologies in the media industry is both likely and implemented with foresight. This study examines the external strategic technology adoption behavior of media conglomerates by creating planning horizon profiles and technology investment profiles. Based on a detailed review of the literature on strategic planning, first, we discuss the situational factors that influence the planning horizon of media companies. Second, we evaluate in which emerging technologies and with which planning horizon media conglomerates strategically invest and third, we analyze the composition of the situational factors that characterize the specific technology investment profiles. By using the technology investment profiles, it is possible to take a closer look at the situational factors of investors and acquirers. Looking at all investment activities from 2000 to 2019, technology-related investment activities of the 100 largest media conglomerates are comparatively frequent. Media conglomerates have a high degree of technological diversity: The investments are diverse and relate to 36 out of 39 analyzed emerging technologies. As for the planning horizon, media conglomerates – both technology-driven media conglomerates and legacy media – invest particularly far into the future. Acquisitions are only made when success is in sight. The focus on mid- and long-term planning horizons and the proportion of acquisition and investment suggest that these are part of the diversification strategy of media conglomerates. Due to the composition of its profile, Biotechnology stands out in comparison to all other technologies: it can be assumed that these are new-generation media conglomerates investing in Biotechnology.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85536097","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-03DOI: 10.1080/14241277.2022.2130324
C. Kolo, Florian Haumer, Alexander Roth
ABSTRACT By seeking relationships with advertisers, actively posting social media users become “influencers” in the sense of influencer marketing. As such, they combine content based on personal stories or specific capabilities with third parties’ commercial interests. Unlike research on well-known social media celebrities, in this study we focus on nascent media professionals in the early stages of developing from co-consumers to having their first financial success. We conducted a survey of 3500 such “nano” to “micro” influencers from a leading agency’s German database to identify the principal components of attitudes that extant research proposes as drivers of formal professionalization. To achieve this, we operationalized and adapted theoretical concepts to influencers as a new kind of content creator. Characteristically, professionalization paralleled by reach is driven by a combination of established scales on entrepreneurial orientation, manifest in “proactiveness” and “risk-taking,” as well as a brand orientation, resulting from “market mavenism” and “brand engagement in self-concept.” However, a structural equation model not only suggests that there are additional drivers but also links the identified drivers to personality traits based on the five-factor OCEAN model. Hence, becoming an influencer is to some extent catalyzed by socialization; it requires the ability and willingness to entice an increasingly large followership with unique content, which represents both a challenge and an inspiration for incumbent media organizations.
{"title":"Formal Professionalization of early-stage Social Media “Influencers”—attitudinal Drivers and Their Relation to Personality Traits","authors":"C. Kolo, Florian Haumer, Alexander Roth","doi":"10.1080/14241277.2022.2130324","DOIUrl":"https://doi.org/10.1080/14241277.2022.2130324","url":null,"abstract":"ABSTRACT By seeking relationships with advertisers, actively posting social media users become “influencers” in the sense of influencer marketing. As such, they combine content based on personal stories or specific capabilities with third parties’ commercial interests. Unlike research on well-known social media celebrities, in this study we focus on nascent media professionals in the early stages of developing from co-consumers to having their first financial success. We conducted a survey of 3500 such “nano” to “micro” influencers from a leading agency’s German database to identify the principal components of attitudes that extant research proposes as drivers of formal professionalization. To achieve this, we operationalized and adapted theoretical concepts to influencers as a new kind of content creator. Characteristically, professionalization paralleled by reach is driven by a combination of established scales on entrepreneurial orientation, manifest in “proactiveness” and “risk-taking,” as well as a brand orientation, resulting from “market mavenism” and “brand engagement in self-concept.” However, a structural equation model not only suggests that there are additional drivers but also links the identified drivers to personality traits based on the five-factor OCEAN model. Hence, becoming an influencer is to some extent catalyzed by socialization; it requires the ability and willingness to entice an increasingly large followership with unique content, which represents both a challenge and an inspiration for incumbent media organizations.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78278129","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-07-03DOI: 10.1080/14241277.2022.2124996
Dahye Jeong, Minyoung Lee, Eunil Park
ABSTRACT This study aims to explore South Korean consumers’ adoption of over-the-top (OTT) services, which are one of the most innovative media services available today. We employed two user-oriented approaches – the diffusion of innovation theory and the technology acceptance model – to propose an integrated consumer acceptance model for OTT services. We analyzed online survey data from 1,302 South Korean users of OTT services. Both structural equation modeling and confirmatory factor analysis methods indicated that OTT’s perceived compatibility, observability, and trialability based on the diffusion of innovation theory, and its perceived usefulness based on the technology acceptance model, are key determinants of consumer attitude toward OTT services, which are significantly correlated with their intention to use these services. Based on this study’s findings, several implications and research directions were presented, considering both the applicability and significance of the proposed research model.
{"title":"Antecedents of Consumer Adoption of Over-the-Top Services in South Korea","authors":"Dahye Jeong, Minyoung Lee, Eunil Park","doi":"10.1080/14241277.2022.2124996","DOIUrl":"https://doi.org/10.1080/14241277.2022.2124996","url":null,"abstract":"ABSTRACT This study aims to explore South Korean consumers’ adoption of over-the-top (OTT) services, which are one of the most innovative media services available today. We employed two user-oriented approaches – the diffusion of innovation theory and the technology acceptance model – to propose an integrated consumer acceptance model for OTT services. We analyzed online survey data from 1,302 South Korean users of OTT services. Both structural equation modeling and confirmatory factor analysis methods indicated that OTT’s perceived compatibility, observability, and trialability based on the diffusion of innovation theory, and its perceived usefulness based on the technology acceptance model, are key determinants of consumer attitude toward OTT services, which are significantly correlated with their intention to use these services. Based on this study’s findings, several implications and research directions were presented, considering both the applicability and significance of the proposed research model.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82282756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-03DOI: 10.1080/14241277.2022.2082592
Aske Kammer
{"title":"Media Management Matters. Challenges and Opportunities for Bridging Theory and Practice","authors":"Aske Kammer","doi":"10.1080/14241277.2022.2082592","DOIUrl":"https://doi.org/10.1080/14241277.2022.2082592","url":null,"abstract":"","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":null,"pages":null},"PeriodicalIF":1.9,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89700625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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