A Swedish case study of reprocessing of fashion products

ABSTRACT This paper illustrates and underscores the importance of sustainable practices with the focus on reprocessing fashion products. The reprocessing concepts include; repair, (re) dying, and (re) styling to increase the life and usability of products. An exploratory case study was conducted with organisations located in and around Boras in Vastra Gottland region of Sweden. The interviews were taken using semi-structured questionnaires from the people holding managerial positions in the selected organisations. In addition to the interviews, the direct observations were also documented. The respondents emphasised the role of reprocessing, extending the life of fashion. This is imperative in the fast-changing fashion world because each fashion season offers a new range of products, and the old ones are generally discarded. The process of (re)dying and (re)styling could be adapted to cope with the fast-changing demand of consumers for fashion products. Value addition can also be used to repair the damaged parts.